You can likewise see whether the completion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.
Let’s say you have the given name of only some of your contacts, which is the case with my list. I generally do not need a very first name to register to my list, however sometimes I get a first name, such as when someone purchases a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their first name. If they don’t, I simply say “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me use the same automation over and over again for my webinars, and I can quickly alter out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.
And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I actually like to send out easy emails.
I’ve discovered that very tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The interface for the HTML editor appears like it was pulled from some free open-source job. .
Nevertheless, including images is a little a chore. You have to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich full-screen editor. They have some nice templates, but I still desire to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – .
But, with some modifications, I can make my e-mail pretty fundamental. I can make it instantly use up the whole window, and I can tweak the typography to be somewhat bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Picture you have actually simply typed out a fantastic email. .
You can’t merely add an image to a block of text. Rather, you have to create two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll need to watch on those to remain consistent. That’s one thing to handle when you want to add one image, however when you wish to add numerous, it becomes a huge task.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a fundamental template initially.
MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.
ConvertKit’s e-mail editing experience is very plain, however simple to browse. Their design templates are restricted, which is great with me, but their email modifying experience is somewhat simpler because you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.
In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. . Contrast that with ConvertKit’s Sequences.
Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . However choosing an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.
You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I’ve currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.