You can likewise see whether the conclusion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.
Let’s say you have the very first name of only a few of your contacts, which holds true with my list. I typically do not need a given name to sign up to my list, however often I get a first name, such as when someone purchases a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their first name. If they do not, I simply state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s very first name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.
And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I actually like to send basic emails.
I have actually found that really hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. .
However, including images is a little bit of a chore. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s rich text editor. They have some great templates, however I still desire to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t eliminate – .
However, with some adjustments, I can make my e-mail pretty fundamental. I can make it instantly take up the entire window, and I can modify the typography to be somewhat larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you have actually just typed out a great email. .
You can’t simply include an image to a block of text. Rather, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to keep an eye on those to stay constant. That’s something to deal with when you wish to add one image, however when you want to add a number of, it ends up being a huge chore.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a fundamental template initially.
MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.
ConvertKit’s e-mail modifying experience is very plain, but easy to navigate. Their templates are limited, which is great with me, however their email editing experience is slightly much easier because you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.
In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. . Contrast that with ConvertKit’s Sequences.
Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . But choosing an e-mail marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.
You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I’ve currently pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.