You can also see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.
Let’s state you have the very first name of only some of your contacts, which holds true with my list. I normally don’t require a first name to sign up to my list, but often I get a given name, such as when someone buys an item. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their very first name. If they do not, I simply state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.
And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the best e-mail editing experience. I truly like to send out easy e-mails.
I have actually discovered that very difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source job. .
However, including images is a little bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually started utilizing ActiveCampaign’s abundant full-screen editor. They have some good design templates, but I still desire to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate – .
But, with some changes, I can make my e-mail quite basic. I can make it immediately take up the entire window, and I can fine-tune the typography to be a little bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Envision you have actually simply typed out a fantastic email. .
You can’t simply add an image to a block of text. Rather, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to keep an eye on those to stay consistent. That’s something to deal with when you desire to include one image, but when you wish to add a number of, it becomes a huge task.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a fundamental design template initially.
MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.
ConvertKit’s e-mail modifying experience is very plain, however easy to navigate. Their templates are limited, which is fine with me, however their email modifying experience is somewhat easier because you can produce inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. . Contrast that with ConvertKit’s Series.
Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.
You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, a few of which I’ve currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.