You can likewise see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.
Let’s say you have the first name of just a few of your contacts, which is the case with my list. I usually don’t require a very first name to sign up to my list, however often I get a given name, such as when somebody buys an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their first name. If they do not, I simply state “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly alter out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.
And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I really like to send out easy e-mails.
I’ve found that extremely difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source job. .
Nevertheless, including images is a little bit of a task. You need to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t remove – .
However, with some modifications, I can make my email quite basic. I can make it immediately take up the entire window, and I can modify the typography to be somewhat bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is including images. Envision you’ve simply typed out an excellent e-mail. .
You can’t simply add an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to stay constant. That’s one thing to deal with when you wish to add one image, but when you wish to include several, it ends up being a huge task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a basic template initially.
MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.
ConvertKit’s email editing experience is really plain, but simple to browse. Their templates are limited, which is great with me, but their e-mail modifying experience is a little simpler in that you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.
In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. . Contrast that with ConvertKit’s Series.
Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . However choosing an e-mail marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.
You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I have actually already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.