You can also see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.
Let’s say you have the given name of just some of your contacts, which holds true with my list. I usually don’t need a very first name to sign up to my list, however sometimes I get a first name, such as when somebody buys a product. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their very first name. If they do not, I just state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.
I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.
And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I really like to send out basic e-mails.
I have actually found that really difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I created. The interface for the HTML editor looks like it was pulled from some free open-source job. .
However, adding images is a little a task. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some nice design templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove – .
But, with some changes, I can make my email quite fundamental. I can make it automatically use up the entire window, and I can modify the typography to be slightly larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Envision you’ve simply typed out a great email. .
You can’t merely add an image to a block of text. Instead, you have to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to keep an eye on those to remain constant. That’s one thing to handle when you wish to add one image, but when you wish to include several, it ends up being a huge chore.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain email, provided you make a fundamental template initially.
MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.
ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their templates are limited, which is fine with me, but their email modifying experience is slightly simpler because you can develop inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. . Contrast that with ConvertKit’s Series.
Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But choosing an email marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.
You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I have actually already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.