You can also see whether the completion rate has actually increased or reduced, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.
Let’s state you have the given name of only some of your contacts, which holds true with my list. I usually do not require a given name to register to my list, but often I get a very first name, such as when somebody purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their very first name. If they do not, I just state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s very first name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.
And here it is in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the best e-mail editing experience. I really like to send out easy e-mails.
I’ve found that really tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source job. .
However, adding images is a little bit of a task. You need to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate – .
However, with some modifications, I can make my email quite fundamental. I can make it automatically take up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you have actually simply typed out an excellent e-mail. .
You can’t merely add an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to remain consistent. That’s something to handle when you wish to add one image, but when you wish to include several, it becomes a huge chore.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a fundamental design template initially.
MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.
ConvertKit’s e-mail editing experience is really plain, however easy to navigate. Their templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat easier because you can produce inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.
In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. . Contrast that with ConvertKit’s Series.
Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But choosing an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.
You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I’ve already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.