You can likewise see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.
Let’s say you have the given name of only a few of your contacts, which is the case with my list. I normally don’t require a first name to register to my list, but often I get a given name, such as when someone purchases a product. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their first name. If they don’t, I just state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s very first name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the very same automation over and over again for my webinars, and I can quickly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.
And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the finest email editing experience. I really like to send simple e-mails.
I have actually discovered that very difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. .
Nevertheless, including images is a bit of a chore. You have to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s rich text editor. They have some great templates, but I still wish to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of – .
But, with some modifications, I can make my email quite standard. I can make it instantly take up the whole window, and I can tweak the typography to be somewhat bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Picture you have actually just typed out a fantastic e-mail. .
You can’t simply add an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to stay constant. That’s one thing to handle when you want to add one image, however when you want to add numerous, it becomes a huge chore.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain email, offered you make a fundamental design template first.
MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.
ConvertKit’s email modifying experience is very plain, however simple to browse. Their templates are restricted, which is great with me, but their email modifying experience is a little much easier because you can create inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. . Contrast that with ConvertKit’s Sequences.
Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . However selecting an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.
You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.