You can likewise see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.
Let’s say you have the very first name of only some of your contacts, which is the case with my list. I usually do not need a given name to register to my list, however sometimes I get a very first name, such as when someone buys an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s very first name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.
And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the very best email modifying experience. I truly like to send out simple e-mails.
I have actually found that extremely hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. .
However, adding images is a little a task. You need to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s rich text editor. They have some great templates, however I still desire to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – .
But, with some modifications, I can make my email pretty fundamental. I can make it instantly take up the entire window, and I can fine-tune the typography to be slightly larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve simply typed out an excellent email. .
You can’t merely include an image to a block of text. Rather, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to keep an eye on those to remain consistent. That’s something to deal with when you desire to include one image, but when you wish to include numerous, it ends up being a big chore.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a fundamental design template initially.
MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.
ConvertKit’s e-mail modifying experience is very plain, however simple to browse. Their design templates are restricted, which is great with me, however their email modifying experience is somewhat much easier because you can develop inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. . Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . However choosing an e-mail marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.
You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.