You can likewise see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.
Let’s say you have the first name of just a few of your contacts, which is the case with my list. I typically don’t require a given name to register to my list, however in some cases I get a first name, such as when someone purchases an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their first name. If they do not, I just say “Hey there,” (). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s very first name.
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly alter out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.
And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I truly like to send simple emails.
I’ve discovered that very difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source project. .
Nevertheless, adding images is a little bit of a chore. You need to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s abundant text editor. They have some good design templates, but I still wish to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – .
But, with some changes, I can make my e-mail pretty basic. I can make it instantly take up the whole window, and I can fine-tune the typography to be somewhat larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve simply typed out a great e-mail. .
You can’t merely add an image to a block of text. Instead, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to stay consistent. That’s one thing to deal with when you wish to include one image, however when you wish to include numerous, it ends up being a huge task.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain email, supplied you make a fundamental design template initially.
MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.
ConvertKit’s e-mail editing experience is very plain, but simple to browse. Their templates are restricted, which is great with me, but their email editing experience is slightly much easier in that you can produce inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.
In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. . Contrast that with ConvertKit’s Sequences.
Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But picking an e-mail marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.
You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I have actually already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.