You can likewise see whether the conclusion rate has actually increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.
Let’s state you have the first name of only some of your contacts, which holds true with my list. I generally do not require a given name to sign up to my list, but sometimes I get a first name, such as when somebody purchases a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their given name. If they don’t, I just say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.
And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I actually like to send basic e-mails.
I have actually discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I produced. The user interface for the HTML editor appears like it was pulled from some free open-source job. .
Nevertheless, adding images is a little a chore. You need to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some good design templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – .
But, with some changes, I can make my email quite standard. I can make it automatically take up the entire window, and I can tweak the typography to be somewhat larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve simply typed out an excellent email. .
You can’t simply include an image to a block of text. Instead, you need to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to remain consistent. That’s something to deal with when you wish to add one image, however when you want to include a number of, it ends up being a big chore.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a basic template first.
MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.
ConvertKit’s email modifying experience is extremely plain, but easy to navigate. Their design templates are restricted, which is fine with me, but their email editing experience is slightly simpler in that you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.
In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. . Contrast that with ConvertKit’s Series.
Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . However picking an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.
You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I have actually currently discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.