You can likewise see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar function.
Let’s state you have the given name of only a few of your contacts, which holds true with my list. I usually do not require a given name to sign up to my list, however sometimes I get a given name, such as when somebody buys an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they do not, I just state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.
And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send easy e-mails.
I have actually found that extremely tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. .
Nevertheless, including images is a bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s abundant text editor. They have some nice design templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t remove – .
But, with some modifications, I can make my email pretty standard. I can make it automatically use up the whole window, and I can tweak the typography to be a little bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Envision you’ve simply typed out a great e-mail. .
You can’t just include an image to a block of text. Rather, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to stay constant. That’s one thing to handle when you wish to add one image, however when you wish to add several, it ends up being a big task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, supplied you make a basic template first.
MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.
ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their templates are restricted, which is fine with me, but their email modifying experience is somewhat easier in that you can create inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. . Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . However choosing an e-mail marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.
You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, some of which I’ve already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.