You can also see whether the completion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a heap of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.
Let’s state you have the very first name of only some of your contacts, which holds true with my list. I generally do not need a first name to register to my list, however sometimes I get a given name, such as when somebody buys an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their very first name. If they do not, I just say “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.
I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly alter out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.
And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest email modifying experience. I actually like to send out basic e-mails.
I have actually found that really tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. .
However, adding images is a bit of a chore. You need to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich full-screen editor. They have some good templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate – .
However, with some modifications, I can make my e-mail pretty basic. I can make it automatically take up the entire window, and I can tweak the typography to be somewhat bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually just typed out a terrific email. .
You can’t simply add an image to a block of text. Rather, you need to create two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll have to watch on those to stay constant. That’s one thing to handle when you desire to add one image, but when you wish to add a number of, it becomes a huge task.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain email, supplied you make a basic design template first.
MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.
ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their templates are restricted, which is great with me, however their e-mail editing experience is slightly much easier in that you can develop inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.
In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. . Contrast that with ConvertKit’s Sequences.
Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – . However picking an email marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.
You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I have actually already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.