You can also see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.
Let’s state you have the given name of just a few of your contacts, which holds true with my list. I generally do not require a given name to register to my list, but sometimes I get a given name, such as when somebody purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their very first name. If they don’t, I just state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s very first name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.
And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send simple e-mails.
I’ve found that very hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I developed. The interface for the HTML editor looks like it was pulled from some free open-source project. .
However, adding images is a little bit of a task. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s abundant text editor. They have some great templates, however I still desire to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – .
However, with some changes, I can make my email pretty basic. I can make it instantly take up the entire window, and I can tweak the typography to be slightly bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you’ve just typed out a terrific email. .
You can’t merely include an image to a block of text. Instead, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to watch on those to remain constant. That’s something to deal with when you wish to include one image, however when you wish to add a number of, it ends up being a big chore.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a fundamental design template first.
MailChimp’s integrated image editor is very powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.
ConvertKit’s e-mail modifying experience is very plain, but easy to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is slightly much easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.
In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. . Contrast that with ConvertKit’s Series.
Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – . But picking an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.
You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.