You can likewise see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.
Let’s state you have the given name of only some of your contacts, which holds true with my list. I typically don’t need a given name to register to my list, however in some cases I get a given name, such as when somebody buys a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s very first name.
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the very same automation over and over again for my webinars, and I can quickly alter out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.
And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the best email editing experience. I really like to send out simple e-mails.
I have actually discovered that very hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The interface for the HTML editor looks like it was pulled from some free open-source project. .
However, including images is a little bit of a chore. You need to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have started using ActiveCampaign’s abundant full-screen editor. They have some great templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – .
But, with some modifications, I can make my e-mail quite standard. I can make it immediately take up the whole window, and I can modify the typography to be slightly larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually simply typed out a terrific email. .
You can’t merely add an image to a block of text. Instead, you have to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to watch on those to remain constant. That’s one thing to handle when you want to include one image, however when you desire to include several, it becomes a big task.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a basic design template initially.
MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.
ConvertKit’s e-mail editing experience is really plain, however simple to browse. Their design templates are limited, which is fine with me, but their e-mail modifying experience is somewhat easier in that you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.
In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. . Contrast that with ConvertKit’s Series.
Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.
You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.