You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.
Let’s say you have the very first name of just some of your contacts, which is the case with my list. I typically do not need a first name to sign up to my list, however in some cases I get a given name, such as when someone buys a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s first name.
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can rapidly change out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.
And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the very best email editing experience. I actually like to send simple e-mails.
I’ve found that extremely hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. .
Nevertheless, adding images is a bit of a chore. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich full-screen editor. They have some good templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate – .
But, with some changes, I can make my e-mail quite standard. I can make it automatically take up the entire window, and I can fine-tune the typography to be slightly bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Picture you have actually just typed out a fantastic e-mail. .
You can’t merely include an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to remain constant. That’s something to deal with when you wish to include one image, but when you wish to include numerous, it becomes a big chore.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a basic design template initially.
MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.
ConvertKit’s email editing experience is really plain, however simple to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is a little simpler in that you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. . Contrast that with ConvertKit’s Series.
Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – . But choosing an email marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.
You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw many others, some of which I have actually already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.