You can likewise see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.
Let’s state you have the given name of only some of your contacts, which is the case with my list. I normally don’t require a very first name to sign up to my list, but sometimes I get a given name, such as when somebody buys a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their given name. If they do not, I just state “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s very first name.
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly alter out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.
And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I actually like to send easy e-mails.
I’ve found that extremely hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The interface for the HTML editor looks like it was pulled from some free open-source job. .
Nevertheless, including images is a little bit of a task. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s rich text editor. They have some nice templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t eliminate – .
But, with some modifications, I can make my email pretty fundamental. I can make it automatically use up the entire window, and I can tweak the typography to be slightly larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Envision you’ve just typed out a terrific email. .
You can’t simply add an image to a block of text. Instead, you need to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s something to deal with when you wish to include one image, however when you want to add several, it ends up being a big task.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a basic design template first.
MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.
ConvertKit’s e-mail editing experience is really plain, but simple to navigate. Their design templates are limited, which is great with me, but their e-mail modifying experience is somewhat much easier in that you can develop inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.
In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. . Contrast that with ConvertKit’s Series.
Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . But selecting an email marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.
You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I have actually already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.