You can likewise see whether the conclusion rate has actually increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.
Let’s state you have the very first name of only a few of your contacts, which is the case with my list. I typically do not require a very first name to sign up to my list, but sometimes I get a given name, such as when somebody buys an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their first name. If they don’t, I just state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s first name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.
And here it is in an email. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I actually like to send out easy emails.
I’ve found that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. .
However, including images is a bit of a chore. You have to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s rich text editor. They have some great design templates, but I still desire to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t remove – .
However, with some adjustments, I can make my email quite fundamental. I can make it automatically use up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Picture you have actually simply typed out a terrific email. .
You can’t simply add an image to a block of text. Rather, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to remain constant. That’s one thing to deal with when you desire to include one image, but when you wish to add a number of, it becomes a big task.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a fundamental template first.
MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.
ConvertKit’s email editing experience is extremely plain, however easy to navigate. Their templates are limited, which is fine with me, but their e-mail editing experience is slightly much easier in that you can develop inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward in between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. . Contrast that with ConvertKit’s Series.
Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . However choosing an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.
You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, some of which I’ve currently discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.