You can likewise see whether the conclusion rate has increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.
Let’s state you have the first name of just some of your contacts, which is the case with my list. I typically don’t require a given name to register to my list, but sometimes I get a given name, such as when somebody purchases an item. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their very first name. If they do not, I simply say “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s first name.
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.
And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I actually like to send basic e-mails.
I have actually discovered that really difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source job. .
However, including images is a bit of a task. You have to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich full-screen editor. They have some good design templates, however I still want to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – .
However, with some adjustments, I can make my email pretty standard. I can make it instantly take up the entire window, and I can tweak the typography to be slightly larger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve simply typed out a terrific email. .
You can’t just add an image to a block of text. Instead, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll need to keep an eye on those to stay consistent. That’s one thing to handle when you wish to include one image, however when you want to include numerous, it becomes a big task.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, provided you make a basic template initially.
MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.
ConvertKit’s e-mail modifying experience is really plain, but easy to browse. Their design templates are restricted, which is great with me, but their e-mail modifying experience is somewhat simpler in that you can develop inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.
In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. . Contrast that with ConvertKit’s Sequences.
Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . However choosing an e-mail marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.
You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I’ve currently pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.