You can also see whether the completion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.
Let’s say you have the first name of only some of your contacts, which is the case with my list. I normally don’t need a given name to register to my list, however in some cases I get a given name, such as when somebody purchases a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I just say “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can quickly alter out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.
And here it is in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I truly like to send out basic e-mails.
I have actually discovered that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I created. The user interface for the HTML editor looks like it was pulled from some free open-source project. .
However, including images is a little a task. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s rich text editor. They have some good design templates, but I still want to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate – .
However, with some adjustments, I can make my e-mail pretty basic. I can make it instantly take up the whole window, and I can fine-tune the typography to be slightly larger, and have a little more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you have actually just typed out a terrific e-mail. .
You can’t just include an image to a block of text. Rather, you have to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to stay constant. That’s one thing to deal with when you desire to add one image, but when you wish to add numerous, it ends up being a huge task.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental template initially.
MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.
ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their design templates are restricted, which is fine with me, but their e-mail editing experience is somewhat simpler in that you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between various e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. . Contrast that with ConvertKit’s Sequences.
Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . However selecting an email marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.
You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, a few of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.