You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.
Let’s say you have the given name of only some of your contacts, which holds true with my list. I generally do not need a given name to register to my list, but often I get a very first name, such as when someone purchases a product. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their first name. If they don’t, I just state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the very same automation over and over again for my webinars, and I can rapidly change out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.
And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I really like to send out basic e-mails.
I have actually discovered that really tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. .
However, including images is a little a chore. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s abundant text editor. They have some good templates, however I still wish to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate – .
But, with some modifications, I can make my email pretty basic. I can make it automatically take up the entire window, and I can modify the typography to be somewhat larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve simply typed out a terrific e-mail. .
You can’t simply add an image to a block of text. Instead, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to stay consistent. That’s one thing to deal with when you wish to add one image, but when you want to include several, it becomes a huge chore.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain email, offered you make a standard design template first.
MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.
ConvertKit’s e-mail editing experience is very plain, however easy to browse. Their design templates are restricted, which is great with me, but their e-mail editing experience is somewhat much easier because you can produce inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.
In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. . Contrast that with ConvertKit’s Sequences.
Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . But choosing an e-mail marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.
You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, some of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.